Industry reps celebrated honorees with special guest performance by Carah Faye of Shiny Toy Guns
Anaheim, Calif. (February 12, 2016) – Sixty-five nominees representing 2015’s best from the surf industry were honored last night at the 13th annual Surf Industry Manufacturers Association Image Awards ceremony at the City National Grove of Anaheim, celebrating their outstanding innovations and contributions made to the industry. Nearly 800 attendees from surf companies and specialty retail shops were treated to a surprise acoustic performance by Carah Faye, lead vocalist of Grammy-nominated band, Shiny Toy Guns. Faye performed two soon-to-be released songs from her new solo album as a warm-up to the awards ceremony.
“I’m so thrilled with the turnout from last night’s event. It was incredible seeing everyone come together and support the industry,” said Johnny Gehris, SIMA Image Awards Chairman and President of Vestal. “The SIMA Image Awards is not just a celebration of the brands nominated, but a celebration of all the people behind those nominated brands.”
The SIMA Image Awards nominees and winners were recognized throughout the lively ceremony, hosted by multi-media action sports personality, Greg “GT” Tomlinson and pro surfer, Rosy Hodge. Award winners accepted their honors from guest presenters, including pro surfer Filipe Toledo, Carah Faye, pro surfer Josh Kerr and his burgeoning action sports enthusiast/grom daughter, Sierra Kerr, and legendary skateboarders, Tony Alva, Christian Hosoi, Steve Caballero and Mike McGill.
For the second year in a row, the SIMA Surf Shop Gold Wave Award, which honors specialty surf shops that have been in business for more than 50 years, was presented by Taylor Whisenand and given to Joe Nuzzo, who accepted on behalf of his Suncoast Surf Shop in Treasure Island, Fla.
As the only awards program of its kind, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. The following companies were recognized in 13 categories for the 2015-year. The evening was made possible by Surf Expo and Audi, both supporting the event with generous sponsorships.
2015 SIMA IMAGE AWARDS WINNERS
Breakout Brand of the Year: Roark Revival
Men’s Apparel Brand of the Year: Vissla
Men’s Boardshort of the Year: Mirage MF Driven by Rip Curl
Men’s Marketing Campaign of the Year: Roark Revival
Women’s Apparel Brand of the Year: AMUSE SOCIETY
Women’s Marketing Campaign of the Year: MY BIKINI by Rip Curl
Women’s Swim Brand of the Year: Rip Curl
Accessory Product of the Year: SearchGPS Watch by Rip Curl
Environmental Product of the Year: R2 Yulex/Nexkin Front Zip Full Suit by Patagonia
Footwear Product of the Year: Reef Rover with Swellular Technology by Reef
Hardgoods Accessory Product of the Year: SurfEars by Creatures of Leisure
Surfboard of the Year: Hypto Krypto by Haydenshapes
Wetsuit of the Year: Flash Bomb Zip Free by Rip Curl
2016 SIMA Surf Shop Gold Wave Award Recipient: Suncoast Surf Shop in Treasure Island, Florida
StokesMe Top Fundraiser Award: Sun Diego
Photos: Renee Bones
About SIMA Image Awards
Introduced in 2003, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. Eligible SIMA members are able to enter their brands, products, and retailers in the appropriate categories. All entries are then reviewed by an industry panel that includes both manufacturers and retailers, who vote to determine the nominees in each category. All paid SIMA member companies and a select list of specialty retailers are then able to vote to determine the winners of the year. For detailed information on the voting process, visit www.simaimageawards.com.
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 24 years, SIMA’s Environmental Fund has raised more than $6.5 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people.