SIMA AWARDS

SIMA Awards
Honoring the Best of the Surf Industry from 2016 

Established in 2003, the SIMA Awards is the only awards program that gives SIMA members and surf specialty retailers the opportunity to recognize fellow surf industry companies for their outstanding contributions to the surf industry. The goal of the SIMA Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. 

>> View Award Categories and Criteria <<

>> View Entry, Nomination and Voting Process <<

>>View Entry and Voting Timeline << 

2017 SIMA AWARDS NOMINEES

PRODUCT

Accessory Product of the Year- winner: The Mission Smartwatch by Nixon
Awarded to the most exciting innovation, design or appeal. Accessory products such as watches, eyewear, headphones, socks and other accessories can be considered.

HERO5 Black by GoPro
The Mission Smartwatch by Nixon*
Rifles Tide Watch by RIP CURL
Saigon Special Pocket Knife by The Roark Revival
Stance Crew Socks by Stance

Environmental Product of the Year- winner: Patagonia Fall 16 – Yulex Wetsuits by Patagonia
Awarded to the most exciting, appealing and/or innovative environmental surf product. Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.

Waterman Collection by Corkcicle
Patagonia Fall 16 – Yulex Wetsuits by Patagonia*
Algae Traction Pads by Slater Designs
Upcycled Coconut Boardshorts by Vissla
ECO Infiniti Comp by Xcel Wetsuits

Footwear Product of the Year- winner: Reef Rover with Swellular Technology by REEF
Awarded to the footwear product that featured the most exciting design, appeal or innovation.

Men’s Ohana by OluKai
Quiksilver AG47 Amphibian Shoe by Quiksilver
Reef Rover with Swellular Technology by REEF*
Yoga Sling by Sanuk
VANS SK8-HI by Vans

Hardgoods Accessory Product of the Year- winner: SurfEars 2.0 by Creatures of Leisure*
Awarded to the surf hardgood accessory product that featured the most exciting innovation, design or appeal. Accessory products such as fins, leashes, board bags,wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories can be considered.

SurfEars 2.0 by Creatures of Leisure
Alpha by Futures
CORDUROY GRIP by OCTOPUS
Smuggler Bag by Pro-Lite
Drylock TDC Boot by Xcel Wetsuits

Wetsuit of the Year- Infiniti Comp TDC by Xcel Wetsuits*
Awarded to the wetsuit that featured the most exciting design, appeal or innovation.

Furnace Carbon X by Billabong
M’s R1 Yulex Front-Zip Full Suit by Patagonia
Flash Bomb Plus Zip Free by RIP CURL
7 Seas Wetsuit by Vissla
Infiniti Comp TDC by Xcel Wetsuits

SURFBOARD

Performance Shortboard of the Year- winner: SCI-FI by Slater Designs* 
Awarded to the shortboard model available that best catered to the competition-minded customer through exciting design, appeal and/or innovation.

Bastard by Pyzel Surfboards
Rusty Twin Fin by Rusty Surfboards
SCI-FI by Slater Designs*
Spam by Superbrand
El Jefe by Wave Riding Vehicles 

Longboard of the Year- winner: The Wingnut Noserider by Firewire
Awarded to the longboard (9’0″ or above) model that generated the most excitement and interest throughout the year through design, appeal and/or innovation.

Australian Slasher by CJ NELSON DESIGNS by Carve Sports, Inc.
Champion by Dewey Weber Surfboard
The Wingnut Noserider by Firewire*
Redline 11 by Stewart
Donald Takayama In the Pink 9’3 by Surftech

Alternative Surfboard Model of the Year- winner: Bonzer Biscuit by Channel Islands Surfboards*
Awarded to the surfboard model available to customers with the most exciting design, appeal and/or innovation that does not qualify as a performance shortboard or longboard.  Examples include, but are not limited to: fishes, mini Simmons, quads, gliders, single-fins, and mid lengths.

Bonzer Biscuit by Channel Islands Surfboards*
Padillac by Pyzel Surfboards
The Heckler by Rusty Surfboards
Fling by Superbrand

MEN’S

Men’s Marketing Campaign of the Year- winner: Volume 11: “Hellbound In Clayoquot Sound” by The Roark Revival
Awarded to the men’s apparel, footwear, wetsuit, hardgoods or accessory that produced the most creative marketing campaign in 2016. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital, social media and/or point-of-purchase materials. Campaign must have first appeared in the market between January 1, 2016 and December 31, 2016.

LIFE’S SHORT by Billabong
THE SEARCH by RIP CURL
Volume 11: “Hellbound In Clayoquot Sound” by The Roark Revival*
wildly comfortable, comfortably wild by Stance
Creators & Innovators Dream Steeple Campaign by Vissla

Men’s Apparel Brand of the Year- winner: Vissla
Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2016 and December 31, 2016.

Billabong
The Roark Revival
RVCA
VANS
Vissla*

Men’s Boardshort of the Year- winner: Vissla Upcycled Boardshorts by Vissla
Awarded to the boardshort product that featured the most exciting design, appeal or innovation.

TRIBONG by Billabong
HyperFreak by O’Neill
Mirage MF Focus Ultimate by RIP CURL
Vissla Upcycled Boardshorts by Vissla*
Stripey Slinger by Volcom

WOMEN’S

Women’s Marketing Campaign of the Year- winner: A BIKINI KINDA Life by Billabong Women’s
Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods or accessory that produced the most creative marketing campaign in 2016. Consider women’s brands that displayed a creative, cohesive and consistent brand message print, digital, social media and/or point-of-purchase materials. Campaign must have first appeared in the market between January 1, 2016 and December 31, 2016.

A BIKINI KINDA Life by Billabong Women’s*
Anywhere Aloha by OluKai
MY BIKINI by RIP CURL
#ROXYFITNESS by ROXY
The Uncommon Thread by Stance

Women’s Apparel Brand of the Year- winner: Billabong Women’s
Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2016 and December 31, 2016.

Billabong Women’s*
O’Neill
RIP CURL
ROXY
RVCA

Women’s Swim Brand of the Year- winner: Billabong Women’s
Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2016 and December 31, 2016.

Billabong Women’s*
Issa de’ mar
L*Space
RIP CURL
Seea

OVERALL

Breakout Brand of the Year- winner: Slater Designs
Recognizing the small- to mid-size men’s or women’s brand that experienced break out growth between January 1, 2016 and December 31, 2016. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $20 million (previous winners of this category are no longer eligible for five years).

Corkcicle
OTIS
Richer Poorer
Seea
Slater Designs*