Mission Statement

The Surf Industry Manufacturers Association (SIMA) is the trade association of competing surf industry product suppliers working together to support, unify and ensure the sustainability of the surf industry through:

  • Support surfing and all other forms of wave riding, in regard to the sport, lifestyle and industry
  • Unify our surf industry and support through member brand growth, networking and education
  • Ensure the sustainability of our industry by supporting environmental and humanitarian organizations that are surf related. 


Founded in 1989, SIMA represents the interests of America’s surf industry and is designed to help you grow your business, save you money and help your company operate more efficiently. SIMA members include manufacturers and distributors of surfboards, surf apparel (swimwear, sportswear, boardwear, etc.), wetsuits, bodyboards, eyewear, footwear, accessories and other products used by beach and board sports consumers as well as magazines, exhibit companies, video companies and surf industry vendors such as banks and insurance companies.

Your investment in SIMA membership will help you:

  • Bring your products to market – by exhibiting at the industry trade shows endorsed by SIMA that have been evaluated and recognized as most effective for members’ business needs
  • Reduce your operating costs – by taking advantage of SIMA’s business service programs. SIMA offers members significant savings on services such as FedEx shipping as well as office products, trade show and less-than-truckload shipping, credit management, retirement plans, risk management programs, research and business-to-business services
  • Enhance your business operations – through SIMA programs, services and information. Take advantage of discounted and comprehensive industry research and reports, member-only mailing lists, industry advisories and important seminars
  • Interact with other industry leaders – membership in SIMA will provide you with opportunities to interface with and learn from the industry’s leaders, decision-makers and top talents
  • Grow your industry – your membership supports SIMA’s research and public relations programs which serve to provide beneficial data to the surf industry, as well as an increased awareness and understanding of the surf industry through press releases and media relations to consumer, trade and business-to-business surf and mainstream media
  • Grow your sport – your membership helps promote awareness and participation in the sport of surfing, specifically through SIMA’s support of Surfing America

You will also receive first access to:

  • SIMA’s industry research
  • Educational Programming (Surf Summit, Boot Camp)
  • Waterman’s and Waterman’s Golf Tournament
  • SIMA Awards entries and voting

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