PREVIOUS WINNERS

2017 SIMA AWARDS 
Honoring the Best of the Surf Industry from 2016 

Accessory Product of the Year- winner: The Mission Smartwatch by Nixon
HERO5 Black by GoPro
The Mission Smartwatch by Nixon*
Rifles Tide Watch by RIP CURL
Saigon Special Pocket Knife by The Roark Revival
Stance Crew Socks by Stance

Environmental Product of the Year- winner: Patagonia Fall 16 – Yulex Wetsuits by Patagonia
Waterman Collection by Corkcicle
Patagonia Fall 16 – Yulex Wetsuits by Patagonia*
Algae Traction Pads by Slater Designs
Upcycled Coconut Boardshorts by Vissla
ECO Infiniti Comp by Xcel Wetsuits

Footwear Product of the Year- winner: Reef Rover with Swellular Technology by REEF
Men’s Ohana by OluKai
Quiksilver AG47 Amphibian Shoe by Quiksilver
Reef Rover with Swellular Technology by REEF*
Yoga Sling by Sanuk
VANS SK8-HI by Vans

Hardgoods Accessory Product of the Year- winner: SurfEars 2.0 by Creatures of Leisure*
SurfEars 2.0 by Creatures of Leisure
Alpha by Futures
CORDUROY GRIP by OCTOPUS
Smuggler Bag by Pro-Lite
Drylock TDC Boot by Xcel Wetsuits

Wetsuit of the Year- Infiniti Comp TDC by Xcel Wetsuits*
Furnace Carbon X by Billabong
M’s R1 Yulex Front-Zip Full Suit by Patagonia
Flash Bomb Plus Zip Free by RIP CURL
7 Seas Wetsuit by Vissla
Infiniti Comp TDC by Xcel Wetsuits

Performance Shortboard of the Year- winner: SCI-FI by Slater Designs* 
Bastard by Pyzel Surfboards
Rusty Twin Fin by Rusty Surfboards
SCI-FI by Slater Designs*
Spam by Superbrand
El Jefe by Wave Riding Vehicles 

Longboard of the Year- winner: The Wingnut Noserider by Firewire
Australian Slasher by CJ NELSON DESIGNS by Carve Sports, Inc.
Champion by Dewey Weber Surfboard
The Wingnut Noserider by Firewire*
Redline 11 by Stewart
Donald Takayama In the Pink 9’3 by Surftech

Alternative Surfboard Model of the Year- winner: Bonzer Biscuit by Channel Islands Surfboards*
Bonzer Biscuit by Channel Islands Surfboards*
Padillac by Pyzel Surfboards
The Heckler by Rusty Surfboards
Fling by Superbrand

Men’s Marketing Campaign of the Year- winner: Volume 11: “Hellbound In Clayoquot Sound” by The Roark Revival
LIFE’S SHORT by Billabong
THE SEARCH by RIP CURL
Volume 11: “Hellbound In Clayoquot Sound” by The Roark Revival*
wildly comfortable, comfortably wild by Stance
Creators & Innovators Dream Steeple Campaign by Vissla

Men’s Apparel Brand of the Year- winner: Vissla
Billabong
The Roark Revival
RVCA
VANS
Vissla*

Men’s Boardshort of the Year- winner: Vissla Upcycled Boardshorts by Vissla
TRIBONG by Billabong
HyperFreak by O’Neill
Mirage MF Focus Ultimate by RIP CURL
Vissla Upcycled Boardshorts by Vissla*
Stripey Slinger by Volcom

Women’s Marketing Campaign of the Year- winner: A BIKINI KINDA Life by Billabong Women’s
A BIKINI KINDA Life by Billabong Women’s*
Anywhere Aloha by OluKai
MY BIKINI by RIP CURL
#ROXYFITNESS by ROXY
The Uncommon Thread by Stance

Women’s Apparel Brand of the Year- winner: Billabong Women’s
Billabong Women’s*
O’Neill
RIP CURL
ROXY
RVCA

Women’s Swim Brand of the Year- winner: Billabong Women’s
Billabong Women’s*
Issa de’ mar
L*Space
RIP CURL
Seea

Breakout Brand of the Year- winner: Slater Designs
Corkcicle
OTIS
Richer Poorer
Seea
Slater Designs*

2016 SIMA IMAGE AWARDS 
Honoring the best of the surf industry from 2015

OVERALL AWARD
Breakout Brand of the Year
- *winner: Roark Revival
AMUSE SOCIETY
DEPACTUS
OTIS
Roark Revival
*
SUN BUM

MEN’S AWARDS
Men’s Apparel Brand of the Year – * winner: Vissla
Billabong
DEPACTUS
RVCA
Vissla
*
Volcom

Men’s Boardshort of the Year
- * winner: Mirage MF Driven by Rip Curl
Lo Tides by Billabong
HyperFreak by O’Neill
Mirage MF Driven by Rip Curl
*
Skeleton Coast by Vissla
Mod-Tech by Volcom

Men’s Marketing Campaign of the Year
- * winner: Volume 9: “Himalayan Halfway House” by Roark
Life’s Better In Boardshorts by Billabong
WHERE LAND MEETS SEA by DEPACTUS
Volume 9: “Himalayan Halfway House” by Roark Revival *
Uncommon by Stance
Creators & Innovators by Vissla

WOMEN’S AWARDS
Women’s Apparel Brand of the Year
- * winner: AMUSE SOCIETY
AMUSE SOCIETY *
Billabong Women’s
O’Neill
Rip Curl
Roxy

Women’s Swim Brand of the Year
- * winner: Rip Curl
Beach Riot
Billabong Women’s
L*SPACE by Monica Wise
Rip Curl
*
Seea

Women’s Marketing Campaign of the Year
- * winner: MY BIKINI by Rip Curl
BEACH VIDA BLING! By AMUSE SOCIETY
A Bikini Kind of Life by Billabong Women’s
Anna Sui for O’Neill by O’Neill
MY BIKINI by Rip Curl
*
Rihanna x Stance by Stance

PRODUCT AWARDS
Accessory Product of the Year
- * winner: SearchGPS Watch by Rip Curl
HERO4 Session by GoPro
The Ultratide by Nixon
SearchGPS Watch by Rip Curl
*
Roark Revival X CRKT Collaboration “The Drifter” Pocket Knife by Roark Revival
Super Invisibles (Be Invisible) by Stance

Environmental Product of the Year
- * winner: R2 Yulex/Nexkin front zip full suit by Patagonia
*
Billabong Recycler Series by Billabong
TimberTek technology by Firewire Surfboards
G7 by Mizu
R2 Yulex/Nexkin front zip full suit by Patagonia
*
Upcycled Coconut Boardshorts by Vissla

Footwear Product of the Year
- * winner: Reef Rover with Swellular Technology by Reef
Nui by OluKai
Reef Rover with Swellular Technology by Reef
*
Yoga Sling 2 Sandal by Sanuk
Blackball Hi/Lo by Vans
Recliner by Volcom

Hardgoods Accessory Product of the Year
- * winner: SurfEars by Creatures of Leisure
CHANNEL ISLANDS HEX CORD by Channel Islands Surfboards
SurfEars by Creatures of Leisure
FCSII Connect Tool-Less Longboard Fin by FCS
Smuggler Travel Bag by Pro-Lite
Drylock TDC Boot by Xcel

Surfboard of the Year – * winner: Hypto Krypto by Haydenshapes
ROOK 15 by Channel Islands Surfboards
EVO by Firewire Surfboards
Hypto Krypto by Haydenshapes
*
SISTA BROTHA by Rusty Surfboards
Clay Marzo “Mad Cat” by SUPERbrand

Wetsuit of the Year
- * winner: Flash Bomb Zip Free by Rip Curl
Psycho Series by O’Neill
R2 Yulex/Nexkin front zip full suit by Patagonia
Flash Bomb Zip Free by Rip Curl
*
7 Seas Wetsuit by Vissla
Drylock TDC by Xcel

2015 SIMA IMAGE AWARDS 
Honoring the best of the surf industry from 2014

OVERALL AWARDS
Breakout Brand of the Year: *winner: Vissla
Beach Riot
Catch Surf
OTIS
Roark Revival
Vissla *

MEN’S AWARDS
Men’s Apparel Brand of the Year: *winner: Vans Apparel
Billabong
RVCA
Vans *
Vissla
Volcom 

Men’s Boardshort of the Year: *winner: Mod-Tech by Volcom
Jordy Freak by O’Neill
Mirage by Rip Curl
Mod-Tech by Volcom *
Spinner Lo Tide by Billabong
Zulu by Vissla

Men’s Marketing Campaign of the Year: *winner: “Volume 7: Rocketship to Reykjavik” by Roark Revival
“Creators & Innovators” by Vissla
“Life’s Better in Boardshorts” by Billabong
“Surfing is Everything” by Rip Curl
“True to This” by Volcom
“Volume 7: Rocketship to Reykjavik” by Roark Revival *

WOMEN’S AWARDS
Women’s Apparel Brand of the Year: *winner: Volcom
Billabong Women’s
O’Neill Women’s
Rip Curl
RVCA
Volcom *

Women’s Swim Brand of the Year: * winner: Beach Roit
Beach Riot *
Billabong Women’s
L*Space by Monica Wise
Rip Curl
RVCA

Women’s Marketing Campaign of the Year: * winner: “My Bikini” by Rip Curl
“Let’s Go Anywhere” by L*Space by Monica Wise
“My Bikini” by Rip Curl *
“Shave Ice” by OluKai
“Today is Perfect” by O’Neill Women’s
“True to This” by Volcom

PRODUCT AWARDS
Accessory Product of the Year: * winner: Socks by Stance
ED01-TIDE Digital Watch by Electric
Happy Lens by Spy
Roark Revival x Leatherman Collaboration Crater C33LX Pocket Knife by Roark Revival
Socks by Stance *
SuperTide Marbelized by Nixon

Environmental Product of the Year: *winner: Yulex Nexkin Wetsuit by Patagonia
Eco-Board by Firewire
Plastic Bag Wallet by The People’s Movement
Recycler Series Boardshorts by Billabong
Upcycled Coconut Boardshorts by Vissla
Yulex Nexkin Wetsuit by Patagonia *

Footwear Product of the Year: *winner: Surf Siders by Vans
Cochise Jogger by The People’s Movement
HOKUA by OluKai
Recliner by Volcom
Surf Siders by Vans *
Yoga Sling by Sanuk

Hardgoods Accessory Product of the Year: *winner: FCSII Essential Series Fin Collection by FCS
Blackstix 3.0 by Futures
DNA Flex Mould Leash by Creatures of Leisure
Drylock Boot featuring TDC Thermo Dry Celliant by Xcel
FCSII Essential Series Fin Collection by FCS *
Jordy Smith Signature Traction Pad by Channel Islands Surfboards

Surfboard of the Year: * winner: The Average Joe by Channel Islands Surfboards
Beater by Catch Surf
Blackbird by Rusty Surfboards
Pyzalien by Firewire/Pyzel
Siamese Palm Viper (SPV) by Dion Agius by SUPERbrand
The Average Joe by Channel Islands Surfboards *

Wetsuit of the Year: *winner: Yulex Nexkin Wetsuit by Patagonia
Drylock featuring TDC Thermo Dry Celliant by Xcel
Flash Bomb by Rip Curl
Psycho Series by O’Neill Wetsuits
Xero Furnace 2mm by Billabong
Yulex Nexkin Wetsuit by Patagonia *

2014 SIMA Image Awards
Honoring the best of the surf industry from 2014

OVERALL AWARDS
Breakout Brand of the Year: *winner: Captain Fin
Captain Fin*
Futures
Matix
Raen
Roark Revival

Breakout Retailer of the Year: *winner: The Curl
Bird’s Surf Shed
Cinnamon Rainbows
Cleanline Surfshop
South Coast Surf Shops
The Curl*

MEN’S AWARDS
Men’s Apparel Brand of the Year: *winner: RVCA
Billabong
Hurley
RVCA*
Vans Apparel
Volcom

Men’s Boardshort of the Year: *winner: Phantom Fuse 2 by Hurley
Annihilator Nano by Volcom
Jordy Freak by O’Neill
Mirage Aggrolite Series by Rip Curl
Phantom Fuse 2 by Hurley*
Recycler Series Boardshorts by Billabong

Men’s Marketing Campaign of the Year: *winner: “Camp Tokyo” by Roark Revival
“Brands Emerged 2013” by Vans
“Camp Tokyo” by Roark Revival*
“Life’s Better in Boardshorts” by Billabong
“Phantom Fuse 2” by Hurley
“RVCA” by RVCA

Men’s Retailer of the Year: *winner: Huntington Surf & Sport
Cleanline Surfshop
Hansen Surfboards
Huntington Surf & Sport*
Ocean Hut
The Curl

WOMEN’S AWARDS
Women’s Apparel Brand of the Year: *winner: Roxy
Billabong
Insight
Roxy*
RVCA
Volcom

Women’s Marketing Campaign of the Year: *winner: “My Bikini” by Rip Curl
“Colorlove” by Billabong
“DFV loves ROXY” by Roxy
“My Bikini” by Rip Curl*
“Sandals Are For Fun $#!+” by Sanuk
“Wish You Were Here” by L*Space

Women’s Swim Brand of the Year: *winner: L*Space by Monica Wise
Beach Riot
Billabong
L*Space by Monica Wise*
Rip Curl
Roxy

Women’s Retailer of the Year: *winner: Surf Diva Boutique
Cleanline Surfshop
Hansen Surfboards
Huntington Surf & Sport Women’s
Sunrise Surf Shop
Surf Diva Boutique*

PRODUCT AWARDS
Accessory Product of the Year: *winner: Socks by Stance
H2O Floatable Sunglasses by Dragon
Socks by Stance*
The Blaster by Nixon
Trestles Pro World Time and Tide Watch by Rip Curl
Vestal Guide: Altimeter | Barometer | Compass Watch by Vestal

Environmental Product of the Year: *winner: R2 Yulex Wetsuit by Patagonia
Clean Act Products by MOVMT
Phantom Boardshotsby Hurley
R2 Yulex Wetsuit by Patagonia*
Recycler Series Boardshorts by Billabong
TimberTEK by Firewire

Footwear Product of the Year: *winner: Surf Siders by Vans
MARCOS Hi by MOVMT
Nohea Mesh by OluKai
Phantom Sandal by Hurley
Surf Siders by Vans*
The Yoga Sling Sandal by Sanuk

Hardgoods Accessory Product of the Year: *winner: FCSII Fin System by FCS
Dane Reynolds Recycled Traction Pad by Channel Islands Surfboards
Drylock Boots by Xcel
FCS II Fin System by FCS*
John John Signature Techflex Fin by Futures
Portable Self Inflation Vest by Patagonia

Surfboard of the Year: *winner: New Flyer by Channel Islands Surfboards
Happy Shovel by Rusty Surfboards
New Flyer by Channel Islands Surfboards*
SUPERfling by SUPERbrand
Taj Beach Buggy by Lost Surfboards
Vanguard by Firewire

Wetsuit of the Year: *winner: Flash Bomb Plus by Rip Curl
Drylock by Xcel
Flash Bomb Plus by Rip Curl*
Psycho Series with TechnoButter by O’Neill Wetsuits
R2 Yulex Wetsuit by Patagonia

2012 SIMA Image Awards

OVERALL AWARDS
Breakout Brand of the Year: * winner – Brixton
Brixton*
Lost
RAEN
Sun Bum
VSTR

Breakout Retailer of the Year: * winner – Surf Ride, San Diego
Hanger 94, San Diego
Proof Lab, Mill Valley
The Room Surf Shop, Puerto Rico
Spyder, Hermosa Beach
Surf Ride, San Diego*

MEN’S AWARDS
Men’s Apparel Brand of the Year: * winner – RVCA
Billabong
Hurley
Quiksilver Waterman Collection
RVCA*
Volcom

Men’s Boardshort of the Year: * winner – Phantom Fuse by Hurley
John John Signature Hyperfreak by O’Neill
Nanolater V4S by Volcom
Original Scallop Collection by Quiksilver
Phantom Fuse by Hurley*
Recycler Series by Billabong

Men’s Marketing Campaign of the Year: * winner – “60 Years of Innovation” by O’Neill
“60 Years of Innovation” by O’Neill*
“Archive Campaign” by Nixon
“Life’s Better in Boardshorts” by Billabong
“Phantom Fuse” by Hurley
“Pure FUNction – Kills Boredom Dead” by Volcom

Men’s Retailer of the Year: * winner – Hansen’s, Encinitas
Froghouse, Newport Beach
Hansen’s, Encinitas*
Huntington Surf & Sport, Huntington Beach
Jack’s Surfboards, Huntington Beach
Surf Ride, San Diego

WOMEN’S AWARDS
Women’s Apparel Brand of the Year: * winner – Quiksilver for girls
Billabong
Insight
Quiksilver for girls*
Roxy
Volcom

Women’s Marketing Campaign of the Year: * winner – “Let the Sea Set You Free” by Roxy
“#5STEPH” by Quiksilver for girls
“I’ll Go If You Go” by Billabong
“Let the Sea Set You Free” by Roxy*
“My Bikini” by Rip Curl
“Volcom Brand Jeans Road-Tested” by Volcom

Women’s Swim Brand of the Year: * winner – L*Space by Monica Wise
Billabong
L*Space by Monica Wise*
Rip Curl
Roxy
Volcom

Women’s Retailer of the Year: * winner – Jack’s Surfboards, Huntington Beach
17th Street, Virginia Beach
Hanger 94, San Diego
Jack’s Surfboards, Huntington Beach*
South Coast Wahines, San Diego
Surf Diva Boutique, La Jolla

PRODUCT AWARDS
Accessory Product of the Year: * winner – Supertide Watch by Nixon
Captain Ahab by Electric Visual
Puppet Socks by Volcom
Pro by Sun Bum
Retina Revolutionaries! by Von Zipper
Supertide Watch by Nixon* 

Environmental Product of the Year: * winner – Recycler Boardshort Series by Billabong
Bella Costas We Heart Collection by Reef
Recycler Boardshort Series by Billabong*
H2O Tee by Hurley
Nexpa Pro by Vans
Reclaim V.Co-Logical Sandal by Volcom

Footwear Product of the Year: * winner – Van Doren Series by Vans
Drop-In Heel by Olukai
Recliner Sandal by Volcom
RESRV Collection by Reef
Sidewalk Surfers by Sanuk
Van Doren Series by Vans*

Hardgoods Accessory Product of the Year: * winner – Drylock Boot by XcelDNA Flex Mold Leash by Creatures of Leisure
Drylock Boot by Xcel*
ILT Box by Futures
Neo Goo Boot by Quiksilver
Psychofreak ST Boot by O’Neill Wetsuits

Surfboard of the Year: * winner – Neckbeard Squash by Channel Islands
Bali Single by Rusty Surfboards
Bottom Feeder by Lost
Bowl Series by Lib Tech
Neckbeard Squash by Channel Islands*
Potatonator by Firewire

Wetsuit of the Year: * winner – FLASHBOMB by Rip Curl
Cypher Fuseflex by Quiksilver
Drylock Power Seam by Xcel
FLASHBOMB by Rip Curl
Psycho Series with TechnoButter by O’Neill Wetsuits
Surf Capsule by Billabong

Click here for lists of the 2003 – 2011 winners