The mission of the Business Development Program is to create a sustainable business mentoring service focused on accelerating the aspirations of the surf industry’s early stage entrepreneurs.

The program is two-tiered – the Emerging Brands Program and the Business Advisory Program. All eligible and interested brands must apply to be a part of this program through a now extensive process that includes both a written portion and in-person pitch. Out of the applicants, a small group will be chosen to participate in the Emerging Brands Program. This includes four intensive workshops throughout the year and additional SIMA discounts. A larger group of applicants will be chosen to participate in the Business Advisory Program, which will offer separate Boot Camps and SIMA discounts. Applicants are placed based on the brand’s needs and put where the committee feels they will benefit most from.

The 2016/2017 Business Development Program participants include:

Emerging Brands Program Participants
Duvin Design Company
Grom, Inc
Pyzel Surfboards
The Mad Hueys

Business Advisory Program Participants
Slyde Handboards

Four meetings will be held throughout 2016/2017. Each meeting will focus on a specific issue or challenge that the brands are facing and an expert on that topic will be brought in to educate the brands. The types of topics that will be addressed include funding/finance, distribution strategies, sourcing, international sales/management, pricing, legal issues, operations, corporate structure, in-store merchandising and retail.

Key Players

Those involved in the SIMA Business Development Committee selection process include John Wilson of Stance, Bruce Beach, Dominique Checkwood of Stance, Ryan Hitzel of Roark, Duke Edukas of Surfside Sport, and Tony Perez of The Enthusiast Network.

Business Development Committee
Chairman: John Wilson / Stance
Bruce Beach
Domonique Checkwood / Stance
Duke Edukas / Surfside Sports
Ryan Hitzel / Roark Revival
Ryan Kingman 
Tony Perez / The Enthusiast Network

In addition to the expertise of the committee, mentors who specialize in a variety of different areas such as product, marketing, domestic and international sales, media, funding, finance, sourcing, legal, operations and human resources will be brought in to guide program participants.

Future Applicants 

Brands interested in participating for the Business Development Program must be paid SIMA members, have an annual revenue of $5 million or less, be able and willing to participate in the 12-month mentorship program. They will also need to submit a Business Development Program application during the annual open enrollment period and be ready for an in-person brand pitch. The next open enrollment period will be in early 2018. Questions? Contact