Wednesday, March 1, 2017
8:30 – 11:30 am
Ocean Institute, Dana Point, CA
In 2015, the SIMA Insights Committee was challenged by the SIMA Board of Directors to conduct a consumer study in order to give the membership and industry true insight into the size and make up of the consumer base that surfs, buys surf products and/or are interested in surfing. What better way to know who and how to target when producing, selling, merchandising and marketing your brand’s products than to know who your consumer base is and what effects their buying habits?
The SIMA Consumer Insights Study is now complete and ready to be shared. You and your team are invited to join us for Consumer Insights Study Boot Camp on Wednesday, March 1 from 8:30 – 11:30 am. SIMA members are eligible to receive the study at no cost, non-members have the opportunity to purchase the full study for $1,250. Learn more about the study here.
This is an event you won’t want to miss as you’ll not only get a first-hand look at how big the overall surf-inspired consumer market is, but you’ll also be privy to the make up of the consumer profiles that define the surf consumer – including demographics, psychographics and buying behavior.
Register now for this exclusive opportunity to preview the key insights from this unique Consumer Insights Study and learn what it all means for your business.
8:30 am: Registration and light breakfast
9:00 am: Welcome by Dan McInerny, Chairman, SIMA Industry Insights Committee
9:15 am: Presentation of topline data by Keith Storey, Sports Marketing Surveys
10:15 am: “It’s Not What You Know, It’s Who You Know” by Brett Savage, Son of Savage
Industry veteran and product planning guru Brett Savage will use the new SIMA Consumer Insights Study to show how valuable consumer data can and should be used to better understand the consumer activities around brands’ products and marketing. Insights and data are only as good as the practical application they provide.