In 2015, the SIMA Insights Committee was challenged by the SIMA Board of Directors to conduct a consumer study in order to give the membership and industry true insight into the size and make up of the consumer base that surfs, buys surf products and/or are interested in surfing. What better way to know who and how to target when producing, selling, merchandising and marketing your brand’s products than to know who your consumer base is and what effects their buying habits?

The SIMA Consumer Insights Study is now complete and is ready to be shared with the SIMA membership!

Study Cost
SIMA Members: Free
Non-SIMA Members: $1,250
Not a member? Learn more about membership here

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