Surf Summit 21
Tuesday – Friday, May 15 – 18, 2018
Marquis Los Cabos
Los Cabos, B.C.S., Mexico

Our industry is constantly changing as is the way consumers shop, connect, and interact with the brands they have an affinity for. SURF SUMMIT 21 will engage in open and honest discussions from thought-leaders, industry execs, and attendees about what the future holds and the tools we need to better prepare our brands and culture. 

We are currently witnessing consolidation and a paradigm shift towards consumer centric. All the while, our sport’s culture remains “cool and authentic” as we see gains in global awareness, acceptance and participation. Plus, we look toward the future with the Olympics, the emergence of surf parks, and increased media viewership.  At SURF SUMMIT 21 we will address these and other relevant topics that will help shape the future of our industry and culture.

Don’t miss this opportunity to play a vital role in the discussions and lessons that will move our industry – and your brand – forward. Register for SURF SUMMIT 21 today!

Learn About the Speakers 

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Photos: STEELE

Thank You To Our Surf Summit 21 Sponsors

Each year, questions and other important issues facing the surf industry are addressed at the surf industry’s annual leadership conference: Surf Summit. The goal of the four-day, three-night Surf Summit is to learn, share ideas, network and help shape the future of the surf industry.

Surf Summit is an event that will truly encompass the entire surf industry. With a large manufacturer and retailer presence and a strong representation of the industry’s top leaders, Surf Summit is aimed at further strengthening the unity, future and leadership of our industry.

Surf Summit will deliver an unforgettable lineup of expert speakers that will redefine the way you think about business, as well as provide insight and motivation for a successful launch into the days ahead. You won’t want to miss the opportunity to gather with more than 100 leaders from top surf brands and retail shops for valuable educational seminars, evening events and plenty of social surfing and networking time!

This year the conference returns to the Marquis Los Cabos, an adults only, all-inclusive resort and spa. The Marquis Los Cabos is dedicated to surpassing its guests’ expectations and is a member of the renowned Leading Hotels of the World. Nestled down near the southern tip of the Baja peninsula, where the desert meets the sea, the all-inclusive, adults only resort welcomes attendees with elegant ocean-view suite accommodations and world-class dining, as well as an abundance of amenities and activities. With five resort restaurants, two bars, 24-hour room service, and a full-service spa, the Marquis Los Cabos will provide an unforgettable experience for all attendees.

 welcome wagon

Who Should Attend?

Surf Summit attracts more than 100 attendees consisting of the key players from a wide variety of top surf brands and specialty retailers each year.  Who should attend? Employees of SIMA member companies including:

  • CEOs & Presidents
  • General Managers
  • Sales & Marketing Professionals
  • Specialty Retail Owners & Buyers

* Surf Summit is an invitation only event with invitations extended to current SIMA Regular, Board Builder and Associate members. Space is limited and on a first-come, first-served basis, with priority given to SIMA members.

Previous Speakers

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As Surf Summit is the surf industry’s premiere – and only – surf-exclusive seminar series, guests primarily attend Surf Summit to learn from and be inspired by speakers who are business leaders and experts in their fields. Past Surf Summit speakers have included notable names such as:

  • Robert F. Kennedy, Jr.
  • Guy Kawasaki, former Apple Computers brand evangelist
  • Ken Schmidt, former director of communications for Harley-Davidson
  • Yvon Chouinard, environmentalist and founder of Patagonia, Inc.
  • Tony Hawk, skate legend and entrepreneur
  • Eddie Brown, Nike sports marketing
  • John Moore, former Starbucks marketing guru
  • Gonzalo Perez, MTV Networks youth market researcher
  • Tony Hsieh, CEO of
  • Blake Mycoskie, Founder and Chief Shoe Giver, TOMS Shoes
  • Bill Walton, Executive Chairman, SDSI
  • Baratunde Thurston, Director of Digital, The Onion
  • Jean-Michel Cousteau, World Renowned Ocean Explorer
  • Merrill Hoge, Former NFL Star, ESPN Analyst, and Cancer Survivor