SIMA NEWS

2008 SIMA IMAGE AWARD WINNERS

2008 SIMA Image Awards
Honoring the best of the surf industry from 2007


OVERALL AWARDS
Breakthrough Retailer of the Year
 Winner: Surfside Sports, Costa Mesa 
BC Surf & Sport, Ft. Lauderdale 
K-5, Oceanside 
Quiet Flight, Universal City Walk Orlando 
Revolution, Camarillo 
Surfside Sports, Costa Mesa 

Breakthrough Brand of the Year Winner: Insight 
Firewire Surfboards 
Insight 
Mada 
Matix 
Sanuk 


MEN’S AWARDS 
Men’s Marketing Campaign of the Year
 Winner: Insight’s “ZOUP” Campaign 
Hurley’s “Essence of Surf” Campaign 
Insight’s “ZOUP” Campaign 
O’Neill’s “In It For Life” Campaign 
Sanuk’s “This Is Not a Shoe” Campaign 
Vestal’s “Time is What You Make of It” Campaign 

Men’s Apparel Brand of the Year Winner: RVCA 
Billabong 
O’Neill 
Quiksilver 
RVCA 
Volcom 

Men’s Boardshort of the Year Winner: Advantage by Hurley 
Advantage by Hurley 
Andy Irons Samuri Signature Series by Billabong 
Foster Mod by Volcom 
Hokus Pokus by Quiksilver 
Lopez Freak by O’Neill 

Men’s Retailer of the Year Winner: Active Ride Shop, Southern California 
Active Ride Shop, Southern California
 
Hansen’s Boardroom, Encinitas 
Quiet Flight, Universal City Walk Orlando 
Surf Ride, Solana Beach 
Surfside Sports, Costa Mesa 

 

WOMEN’S AWARDS
Women’s Marketing Campaign of the Year
 – Winner: Billabong Juniors “Overload” Campaign 
Billabong Juniors “Overload” Campaign 
Hurley Girls “Young Contemporary” Campaign 
Insight Girls “ZOUP” Campaign 
Roxy “The Get Outside Tour” 
Volcom Girls “The Only Constant is Change” Campaign 

Women’s Apparel Brand of the Year – Winner: Billabong Girls 
Billabong Girls 
Lucy Love 
Matix 
Roxy 
Volcom Girls 

Women’s Swim Brand of the Year – Winner: L-Space 
Billabong Girls 
Hurley 
L-Space 
Roxy 
Volcom 

Women’s Retailer of the Year – Winner: Sun Diego, San Diego County 
Hansen’s Boardroom, Encinitas 
Hotline, Virginia Beach 
Huntington Surf & Sport, Bella Terra Center 
Revolution, Camarillo/Newbury Park 
Sun Diego, San Diego County 

 

PRODUCT AWARDS
Accessory Product of the Year
 – Winner: 51-30 Watch by Nixon 
51-30 Watch by Nixon 
7’6″ Triple Wheelie Board Bag by FCS 
Dave Rastavich/Sea Shepherd Vector Keel Fin by Future Fins 
Mutant Boot Series by O’Neill 
Shane Dorian Kona Gold Signature Face Stick by Vertra 

Environmental Product of the Year – Winner: Sonic Recycler Boardshort by Billabong 
Clean Your Beach Tees by Roxy 
ECO Fullsuit by Body Glove 
Machado Classic Sandal by Reef 
Sonic Recycler Boardshort by Billabong 
Waterscript Creedlers Sandals by Volcom 

Footwear Product of the Year – Winner: Sidewalk Surfers by Sanuk 
B4BC Stash Sandal by Reef 
Duke Aloha Shoe by Vans 
Hiapo Sandal by OluKai 
Landmark Series by DVS 
Sidewalk Surfers by Sanuk 

Surfboard Model of the Year – Winner: Channel Island Biscuit 
Channel Island Biscuit 
Firewire Direct Drive 
.lost Speed Demon Series 
Rusty EPS Range 
Surftech Tuflite Laird 12’1″ 

Wetsuit of the Year – Winner: Infiniti Drylock by Xcel 
3/2 Vapor Fullsuit by Body Glove 
E-Bomb Pro w/E3 by Rip Curl 
Infiniti Drylock by Xcel 
Psycho II by O’Neill 
Revolution Hybrid Fullsuit by Billabong