SIMA NEWS

2010 SIMA IMAGE AWARD WINNERS

2010 SIMA Image Awards
Honoring the best of the surf industry from 2009


OVERALL AWARDS
Breakthrough Brand of the Year: * winner – Olukai
ambsn
Analog Clothing
Olukai *
Quiksilver Waterman Collection
Rusty 

Breakthrough Retailer of the Year: * winner – Hobie
Brave New World
Coastal Edge
Farias Surf & Sport
Hanger 94
Hobie *

 

MEN’S AWARDS 
Men’s Apparel Brand of the Year: * winner – RVCA
Billabong
Hurley
Quiksilver
RVCA *
Volcom

Men’s Marketing Campaign of the Year: * winner – Nixon’s “Impression” Campaign 
Lost’s “Shitty & Witty” Campaign
Hurley’s “Phantom – True Performance” Campaign
Nixon’s “Impression” Campaign *
Rip Curl’s “MIRAGE: Like Wearing Nothing” Campaign
Sanuk’s “Cut & Paste” Campaign

Men’s Boardshort of the Year: * winner – Phantom(R) by Hurley
Cypher Brigg by Quiksilver
Hyperfreak by O’Neill
MIRAGE Boardshort by Rip Curl
Phantom(R) by Hurley *
PX1 by Billabong

Men’s Retailer of the Year: * winner – Jack’s Surfboards, Huntington Beach
17th Street Surf Shop
BC Surf & Sport, Fort Lauderdale
Jack’s Surfboards, Huntington Beach*
Spyder Surf Shop, Pacific Coast Highway, Hermosa Beach
Surfside Sports, Costa Mesa

 

WOMEN’S AWARDS
Women’s Apparel Brand of the Year: * winner – Billabong
Billabong *
Insight
O’Neill Girls
Roxy
Volcom

Women’s Marketing Campaign of the Year: * winner – Insight’s “Repeat After Me: I Am Free” Campaign
Billabong’s “Almost Famous” Campaign
Insight’s “Repeat After Me: I Am Free” Campaign*
Nixon’s “Impressions” Campaign
Roxy’s “Cynthia Rowley for ROXY” Campaign
Volcom’s “Five Speed Fever” Campaign

Women’s Swim Brand of the Year: * winner – L*Space
Billabong
Hurley
L*Space *
Vitamin A by Amahlia Stevens
Volcom

Women’s Retailer of the Year: * winner – Hansens Surfboards, Encinitas .
Hansens Surfboards, Encinitas *
Jack’s Girls, Huntington Beach
Surf Diva Boutique, La Jolla
Surf Ride
Surfside Sports, Costa Mesa

 

   

PRODUCT AWARDS
Accessory Product of the Year: * Roc Nation Aviator by Skullcandy
CERAMIC 51-30 by Nixon
Cypher PS+ Heat Vest by Quiksilver
Infiniti Drylock Boot by Xcel
Roc Nation Aviator by Skullcandy *
SurfSkates by …Lost

Environmental Product of the Year: * winner – Green Foam Blanks by Green Foam
Green Foam Blanks by Green Foam *
RASTA Project by Sanuk
Recycled Boardshort Series by Billabong
The Ugandal by Reef
V.co-logical T-shirts with a Reduced Carbon Footprint by Volcom

Footwear Product of the Year: * winner – Yoga Mat Sandal by Sanuk
Kia’i Trainer by OluKai
Lucent Creedlers by Volcom
Playa Negra by Reef Vans
Surfsiders by Vans
Yoga Mat Sandal by Sanuk *

Surfboard Model of the Year: * winner – The Dumpster Diver by Channel Islands Surfboards
Dwart by Rusty
The Dominator by Firewire
The Dumpster Diver by Channel Islands Surfboards *
Scorcher Series by …Lost
SUP 12’6 Race by C4 Waterman

Wetsuit of the Year: * winner – Infiniti Drylock by Xcel
Cypher DS by Quiksilver
E-Bomb Pro by Rip Curl
Infiniti Drylock by Xcel *
Psycho RG8-Regenerate by O’Neill
SGX Chest Zip by Billabong