SIMA NEWS

2011 SIMA IMAGE AWARD WINNERS

2011 SIMA Image Awards
Honoring the best of the surf industry from 2010

OVERALL AWARDS
Breakthrough Brand of the Year: *winner – Stance
Analog Clothing
Firewire
Futures
Quiksilver for Girls
Stance*               
 
Breakthrough Retailer of the Year: *winner – Maui Nix, Ft. Lauderdale
Bird Rock, La Jolla
Hanger 94, San Diego
Maui Nix, Ft. Lauderdale*
Surf Diva Boutique, La Jolla 

 

MEN’S AWARDS
Men’s Apparel Brand of the Year: *winner – RVCA
Billabong
Hurley
Quiksilver
RVCA*
Volcom
 
Men’s Boardshort of the Year: *winner – Phantom 4D by Hurley
Bruce Annihilator by Volcom
Cypher Alpha by Quiksilver
MIRAGE by Rip Curl
Phantom 4D by Hurley*
Platinum X Recycler Series by Billabong
 
Men’s Marketing Campaign of the Year: *winner – “Kelly Slater 10x World Title” by Quiksilver
“Collection Campaigns” by Nixon
“Destroys Boredom” by Volcom
“I Surf Because…” by Billabong
“Kelly Slater 10x World Title” by Quiksilver*
“True Innovation” by Hurley     
         
Men’s Retailer of the Year: *winner – Huntington Surf & Sport, Huntington Beach
Brave New World, New Jersey
Huntington Surf & Sport, Huntington Beach*
Quiet Flight, Cocoa Beach/Orlando
Surf Ride, San Diego
Surfside Sports, Costa Mesa          

        

WOMEN’S AWARDS
Women’s Apparel Brand of the Year: *winner – Billabong
Billabong*
Insight
O’Neill
Roxy
Volcom
 
Women’s Marketing Campaign of the Year: *winner – “Untitled” by Insight
“Beach You To It” by Roxy
“Create Your Mark” by Vans
“New Wave” by Billabong
“Untitled” by Insight*
“Volcom Brand Jeans” by Volcom
 
Women’s Swim Brand of the Year: *winner – L*Space by Monica Wise
Billabong
L*Space by Monica Wise*
Roxy
TAVIK
Volcom
 
Women’s Retailer of the Year: *winner – Huntington Surf & Sport, Huntington Beach
Hanger 94, San Diego
Huntington Surf & Sport, Huntington Beach*
Jack’s Surfboards, Orange County
Surf Diva Boutique, La Jolla
Surfside Sports, Costa Mesa 

   

PRODUCT AWARDS
Accessory Product of the Year*winner – The FIX by Skullcandy
The FIX by Skullcandy*
Knoxville by Electric Visual
Sun Care by Sun Bum
The TPS by Nixon
Volcom X Krochet Kids Collab Beanie by Volcom
 
Environmental Product of the Year*winner – Recycled Boardshort Series by Billabong
Green Flex by FCS
Recycled Boardshort Series by Billabong*
RG8 (Re-Generate) Recycled Series by O’Neill Wetsuits
Shift Into Neutral Collection by VonZipper
V.Co-Logical Fall 2011 Dress by Volcom
 
Footwear Product of the Year*winner – Surfsider by Vans
Cruisers by Roxy
Evolution Series by Kustom Footwear
Jimbo Phillips V.Co-Lab Vocation Creedlers by Volcom
Mea Ola by OluKai
Surfsider by Vans*

Hardgoods Accessory Product of the Year (new category)*winner – Cypher PS+ Heat Vest System by Quiksilver
Cypher PS+ Heat Vest System by Quiksilver*
DNA Flex Mold Leash by Creatures of Leisure
Drylock TS Boot by Xcel
H-Bomb Heated Vest by Rip Curl
Techflex by Futures
 
Surfboard of the Year*winner – Fred Rubble by Channel Islands Surfboards
Fred Rubble by Channel Islands Surfboards*
Sub-Scorcher by …Lost Surboards
Sweet Potato by Firewire
Slayer by Rusty Surfboards      
 
Wetsuit of the Year*winner – FLASHBOMB by Rip Curl
Cypher Fuseflex by Quiksilver
Drylock by Xcel
FLASHBOMB by Rip Curl*
Psycho by O’Neill Wetsuits
Solution Xero by Billabong