SIMA NEWS

2012 SIMA IMAGE AWARD WINNERS

2012 SIMA Image Awards
Honoring the best of the surf industry from 2011

OVERALL AWARDS
Breakout Brand of the Year: * winner – Brixton
Brixton*
Lost
RAEN
Sun Bum
VSTR

Breakout Retailer of the Year: * winner – Surf Ride, San Diego
Hanger 94, San Diego
Proof Lab, Mill Valley
The Room Surf Shop, Puerto Rico
Spyder, Hermosa Beach
Surf Ride, San Diego*

MEN’S AWARDS
Men’s Apparel Brand of the Year: * winner – RVCA
Billabong
Hurley
Quiksilver Waterman Collection
RVCA*
Volcom

Men’s Boardshort of the Year: * winner – Phantom Fuse by Hurley
John John Signature Hyperfreak by O’Neill
Nanolater V4S by Volcom
Original Scallop Collection by Quiksilver
Phantom Fuse by Hurley*
Recycler Series by Billabong

Men’s Marketing Campaign of the Year: * winner – “60 Years of Innovation” by O’Neill
“60 Years of Innovation” by O’Neill*
“Archive Campaign” by Nixon
“Life’s Better in Boardshorts” by Billabong
“Phantom Fuse” by Hurley
“Pure FUNction – Kills Boredom Dead” by Volcom

Men’s Retailer of the Year: * winner – Hansen’s, Encinitas
Froghouse, Newport Beach
Hansen’s, Encinitas*
Huntington Surf & Sport, Huntington Beach
Jack’s Surfboards, Huntington Beach
Surf Ride, San Diego

WOMEN’S AWARDS
Women’s Apparel Brand of the Year: * winner – Quiksilver for girls
Billabong
Insight
Quiksilver for girls*
Roxy
Volcom

Women’s Marketing Campaign of the Year: * winner – “Let the Sea Set You Free” by Roxy
“#5STEPH” by Quiksilver for girls
“I’ll Go If You Go” by Billabong
“Let the Sea Set You Free” by Roxy*
“My Bikini” by Rip Curl
“Volcom Brand Jeans Road-Tested” by Volcom

Women’s Swim Brand of the Year: * winner – L*Space by Monica Wise
Billabong
L*Space by Monica Wise*
Rip Curl
Roxy
Volcom

Women’s Retailer of the Year: * winner – Jack’s Surfboards, Huntington Beach
17th Street, Virginia Beach
Hanger 94, San Diego
Jack’s Surfboards, Huntington Beach*
South Coast Wahines, San Diego
Surf Diva Boutique, La Jolla

PRODUCT AWARDS
Accessory Product of the Year: * winner – Supertide Watch by Nixon
Captain Ahab by Electric Visual
Puppet Socks by Volcom
Pro by Sun Bum
Retina Revolutionaries! by Von Zipper
Supertide Watch by Nixon* 

Environmental Product of the Year: * winner – Recycler Boardshort Series by Billabong
Bella Costas We Heart Collection by Reef
Recycler Boardshort Series by Billabong*
H2O Tee by Hurley
Nexpa Pro by Vans
Reclaim V.Co-Logical Sandal by Volcom

Footwear Product of the Year: * winner – Van Doren Series by Vans
Drop-In Heel by Olukai
Recliner Sandal by Volcom
RESRV Collection by Reef
Sidewalk Surfers by Sanuk
Van Doren Series by Vans*

Hardgoods Accessory Product of the Year: * winner – Drylock Boot by XcelDNA Flex Mold Leash by Creatures of Leisure
Drylock Boot by Xcel*
ILT Box by Futures
Neo Goo Boot by Quiksilver
Psychofreak ST Boot by O’Neill Wetsuits

Surfboard of the Year: * winner – Neckbeard Squash by Channel Islands
Bali Single by Rusty Surfboards
Bottom Feeder by Lost
Bowl Series by Lib Tech
Neckbeard Squash by Channel Islands*
Potatonator by Firewire

Wetsuit of the Year: * winner – FLASHBOMB by Rip Curl
Cypher Fuseflex by Quiksilver
Drylock Power Seam by Xcel
FLASHBOMB by Rip Curl
Psycho Series with TechnoButter by O’Neill Wetsuits
Surf Capsule by Billabong