SIMA NEWS

SURF INDUSTRY MANUFACTURERS ASSOCIATION ANNOUNCES NOMINEES FOR SIMA IMAGE AWARDS

The Surf Industry Manufacturers Association (SIMA) is proud to announce the nominees for the SIMA Image Awards, which will honor the best of the surf industry from 2013. In its eleventh year, the SIMA Image Awards is the only awards program that gives the surf industry the opportunity to recognize fellow companies for their outstanding contributions to the industry.

“On behalf on the SIMA Board of Directors, I would like to congratulate all of the nominees on their hard work this year and thank them for their contribution to the progression of the surf industry,” said SIMA President Doug Palladini. “We look forward to revealing the winners at the SIMA Image Awards ceremony in February.”

All regular and board builder SIMA members were given the opportunity to enter their own brands or products in any qualifying categories, as well as nominate retailers for retail categories. These entries were then reviewed and voted upon by an industry panel of experts comprised of both manufacturers and retailers. The outcome of the panel vote determined the five nominees in each category. Winners of these categories will be determined by a final vote open to all SIMA member companies, as well as specialty retailers. The main contact at each SIMA member company can expect information via email for final voting today.

The SIMA Image Awards strives to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, these outstanding companies will be recognized in the following 16 categories (listed in alphabetical order):

SIMA IMAGE AWARDS NOMINEES

OVERALL AWARDS

Breakout Brand of the Year

Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced break out growth between January 1, 2013 and September 1, 2013. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $20 million. Previous winners of this category are no longer eligible for five years.

Captain Fin

Futures

Matix

RAEN

Roark Revival

 

Breakout Retailer of the Year

Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2013, between January 1 and September 1. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal. Previous winners of this category are no longer eligible for five years.

Bird’s Surf Shed

Cinnamon Rainbows

Cleanline Surfshop

South Coast Surf Shops

The Curl

 

MEN’S AWARDS

Men’s Apparel Brand of the Year

Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2013 and September 1, 2013.

Billabong

Hurley

RVCA

Vans Apparel

Volcom

 

Men’s Boardshort of the Year

Criteria: Awarded to the boardshort product from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting design, appeal or innovation. 

Annihilator Nano by Volcom

Jordy Freak by O’Neill

Mirage Aggrolite Series by Rip Curl

Phantom Fuse 2 by Hurley

Recycler Series Boardshorts by Billabong

Men’s Marketing Campaign of the Year

Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2013. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1, 2013 and September 1, 2013 (approx. the September or October issues of endemic magazines).

“Brand Emerged 2013” by Vans

“Camp Tokyo” by Roark Revival

“Life’s Better in Boardshorts” by Billabong

“Phantom Fuse 2” by Hurley

“RVCA” by RVCA

 

Men’s Retailer of the Year

Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1, 2013 and September 1, 2013. 

Cleanline Surfshop

Hansen Surfboards

Huntington Surf & Sport

Ocean Hut

The Curl
WOMEN’S AWARDS

Women’s Apparel Brand of the Year

Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2013 and September 1, 2013. 

Billabong

Insight

Roxy

RVCA

Volcom
Women’s Marketing Campaign of the Year

Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2013. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1, 2013 and September 1, 2013 (approx. the September and October issues of endemic magazines).

“Colorlove” by Billabong

“DVF loves ROXY” by Roxy

“My Bikini” by Rip Curl

“Sandals Are For Fun $#!+” by Sanuk

“Wish You Were Here” by L*Space

Women’s Swim Brand of the Year

Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2013 and September 1, 2013.

Beach Riot

Billabong

L*Space by Monica Wise

Rip Curl

Roxy

Women’s Retailer of the Year

Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1, 2013 and September 1, 2013.

Cleanline Surfshop

Hansen Surfboards

Huntington Surf & Sport Women’s

Sunrise Surf Shop

Surf Diva Boutique

PRODUCT AWARDS

Accessory Product of the Year

Criteria: Awarded to the accessory product from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting innovation, design or appeal. Accessory products such as watches, eyewear, headphones, socks and other accessories can be considered.

H2O Floatable Sunglasses by Dragon

Socks by Stance

The Blaster by Nixon

Trestles Pro World Time and Tide Watch by Rip Curl

Vestal Guide: Altimeter | Barometer | Compass Watch by Vestal
Environmental Product of the Year

Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013). Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.

Clean Act Products by MOVMT

R2 Yulex Wetsuit by Patagonia

Phantom Boardshorts by Hurley

Recycler Series Boardshorts by Billabong

TimberTEK by Firewire

 

Footwear Product of the Year

Criteria: Awarded to the footwear product from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting design, appeal or innovation. 

MARCOS Hi by MOVMT

Nohea Mesh by OluKai

Phantom Sandal by Hurley

Surf Siders by Vans

The Yoga Sling Sandal by Sanuk

 

Hardgoods Accessory Product of the Year

Criteria: Awarded to the surf hardgood accessory product from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting innovation, design or appeal. Accessory products such as fins, leashes, boardbags, wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories can be considered.

Dane Reynolds Recycled Traction Pad by Channel Islands Surfboards

Drylock Boot by Xcel

FCSll Fin System by FCS

John John Signature Techflex Fin by Futures

Portable Self Inflation Vest by Patagonia
Surfboard of the Year

Criteria: Awarded to the surfboard model from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting design, appeal or innovation.

Happy Shovel by Rusty Surfboards

New Flyer by Channel Islands Surfboards

SUPERfling by SUPERbrand

Taj Beach Buggy by Lost Surfboards

Vanguard by Firewire
Wetsuit of the Year

Criteria: Awarded to the wetsuit from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting design, appeal or innovation.

Drylock by Xcel

Flash Bomb Plus by Rip Curl

O’Neill Psycho Series with TechnoButter by O’Neill Wetsuits

R2 Yulex Wetsuit by Patagonia

A complete description of awards criteria, as well as a detailed explanation of the entry and voting processes can be found at www.simaimageawards.com. The winners will be announced at the SIMA Image Awards ceremony on February 13, 2014, at The Grove in Anaheim, Calif. The ceremony is open to the public and tickets will go on sale in January.

About SIMA

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 23 years, SIMA’s Environmental Fund has raised more than $6.2 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people.