LAGUNA NIGUEL, Calif. (Sept. 1, 2015) – Today marks the start of the 2015 StokesMe fundraising initiative put on by the SIMA Humanitarian Fund. Surf brands, athletes, retailers, consumers and StokesMe beneficiaries are working together to do the most good with the goal of raising more than $100,000 for 15 surf-related organizations focused on improving the quality of life, health and/or welfare of people around the world.

In its fourth year, StokesMe is hosting a retail Add-A-Buck program, the second annual StokesMe Bowl-A-Rama and is pleased to announce the launch of the StokesMe Volunteer Corps. All funds raised will go to the 2015 SIMA Humanitarian Fund beneficiaries.

Some of the best surf industry retail stores in the country were hand-selected to participate in StokesMe’s Add-A-Buck program by the SIMA Humanitarian Fund Board of Directors. This year, 12 retailers are implementing the initiative in 57 separate doors.

Participating retailers include: Hansen’s, Huntington Surf & Sport, Jack’s Surfboards, Maui Nix, Rip Curl Surf Centers, South Coast Surf Shop, Spyder Surf, Sun Diego, Surfside Sports, Surf Ride, The Curl and WRV. To find the participating retailer closest to you, visit

The StokesMe Bowl-A-Rama will be held September 15th in Costa Mesa, CA during the week of the Hurley Pro and is supported by WSL. This event promises to be a fun way for industry brands and athletes to support StokesMe. The night will feature brands, retailers, pro surfers, and StokesMe beneficiaries bowling competitively for the chance to be named 2015 StokesMe Bowl-A-Rama Champions. Event sponsorships, bowling teams and lane sponsorships are now available. More information at

New for 2015, a database of volunteer opportunities has been established to support StokesMe and its beneficiaries. Dubbed the StokesMe Volunteer Corps, beneficiary organizations post their needs for volunteers from surf instructors or graphic artists. Surf industry brands and consumers are invited to search the interactive list to find volunteer opportunities with StokesMe beneficiaries. Learn more at

For additional information on StokesMe September events and opportunities to contribute, visit

About StokesMe

StokesMe September is the official fundraising effort for the SIMA Humanitarian Fund. This year, StokesMe supports 15 surf-related humanitarian organizations dedicated to improving the life, health, and/or welfare of people. The 2015 SIMA Humanitarian Fund beneficiaries are: AccesSurf, Best Day Foundation, Boys to Men, Boarding for Breast Cancer, Cystic Fibrosis Foundation, Jimmy Miller Memorial Foundation, John Wayne Cancer Foundation, Life Rolls On, Mauli Ola Foundation, Outdoor Outreach, STOKED, SurfAid, Surfers Healing, Valpo Surf Project and Waves for Water.

About SIMA

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 25 years, SIMA’s Environmental Fund has raised more than $7 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Since 2004 the SIMA Humanitarian Fund has raised and donated more than $1.7 million to surf-related non-profit organizations. For more information regarding SIMA, please visit