Keynote Address

Bob_McKnight_headshot (2)Bob McKnight
Co-founder, Quiksilver

Robert B. McKnight, Jr., co-founded Quiksilver in 1976 and served as Executive Chairman from January 2013 until October 2014. Mr. McKnight served as Chairman of the Board from 1976 until January 2013 and as Chief Executive Officer from August 1991 to January 2013. He also served as our President from 1979 through July 1991 and from February 2008 to January 2013. Mr. McKnight received a B.S. degree in Business Administration from the University of Southern California. Mr. McKnight also serves on the board of directors of Jones Trading Institutional Services, LLC, a private company. As co-founder of Quiksilver, Mr. McKnight is uniquely qualified to serve on our board. Mr. McKnight’s particular knowledge of the action sports industry and his long tenure of service to the Company provide an essential contribution to our board’s discussions regarding brand building opportunities and important growth strategies.


DanaWhite_IMG_2800Dana White
President, UFC

Dana White is the President of Zuffa, LLC, which owns and operates the premier mixed martial arts (MMA) organization the Ultimate Fighting Championship® (UFC®).

With a keen sense of competition and strong business acumen, White has achieved unrivaled success in the combat sports industry. Since Zuffa LLC acquired the UFC organization in January 2001, White has built the UFC into one of the world’s most valuable sports brands.

The UFC’s popularity exploded when the first season of the hit reality series The Ultimate Fighter®‒ which White co-created‒ delivered record ratings on cable television. Now, 20 seasons later, The Ultimate Fighter franchise is a staple of TV and popular culture all over the world, and combatants such as Kenny Florian, Rashad Evans, Forrest Griffin and others have gone on to become champions, main event headliners as well as sports anchors, action movie heroes and best-selling authors.

Thanks to White’s vision, from humble beginnings as a live events company producing five cards a year, the UFC organization now presents over 40 live events per year across the world, produces over a dozen TV shows and accounts for thousands of hours of broadcast and cable programming in 28 different languages in 129 countries and territories. The UFC has shattered box office records across the US, Canada, the UK, Europe, the Middle East, Australia, Japan and Brazil.

Ancillary UFC businesses include best-selling DVDs and Blu-rays, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a videogame franchise with Electronic Arts (EA), UFC GYM®, UFC Fight Club® affinity program, UFC Fan Expo® festivals, Octagon™ branded apparel and Topps Trading Cards. Primary sponsors with the UFC include Anheuser-Busch, Inc., Dodge, MetroPCS and Harley-Davidson.

In 2008, both Business Week and Sports Business Journal named White as one of the most influential people in sports. In 2009, the United States Armed Forces Foundation presented White with the Patriot Award for his contribution to injured military servicemen and women. That same year, White was named “Nevada’s Sportsman of the Year” by the Caring Place, a nonprofit organization dedicated to relieving financial concerns of cancer patients. White was also named as one of the most influential people of 2010 by both Time and Esquire magazine and was invited to speak at the famed Oxford Union at Oxford University, England.

In 2014, White was honored as Brand Genius by Adweek and both Sports Business Journal and Business Week named him one of the most influential people in sports.

In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX Sports 1 and FOX Sports 2.

Alongside UFC Chairman and CEO Lorenzo Fertitta, White directs the continued worldwide expansion of the business from the company’s headquarters in Las Vegas.

Originally a New England native, White spent his formative years in Las Vegas where he currently resides with his wife, Anne, and their three children.

mike nessMike Ness
Frontman of Social Distortion

For the last 30 years, Mike Ness has been doing things his way, on his own terms, by his rules, and it’s paid off for him and his band, Social Distortion. Each album over the years has gotten stronger: Mike has even shared the stage with Bruce Springsteen when the Boss wanted to perform one of his songs. In Mike’s words, he’s seen high times and low ones, good days and tragic days, but every night he gives 100 percent and every morning he wakes up still swinging.As the frontman for Social Distortion, Mike is known for creating the band’s signature mix of growling punk, blusey rock n’ roll and outlaw country. Through the years he’s never been afraid to evolve the band’s sound, but he and Social D have officially done one of the most non-punk things possible: They failed to burn out. That leads to the big question: Why? While Social Distortion has never been a radio darling and they don’t play to huge, sold-out stadium crowds, they have experienced more than 30 years of success and a die-hard following that has not burned out, just like the band. Join us as we chat with Mike about what keeps him swinging, how his “my way or the highway” approach has factored into the longevity of the band and what it takes to really stick to your guns when it comes to authenticity.
headshotMike Yapp
Director, The Zoo, Google | YouTube’s Creative Development Group

Think Mobiley: The Role of Mobile Technology in the Digital Dialogue
Why should brands lead with mobile? What impact has mobile technology had on the audience and the creative developed for  it? How does this change the user experience? What impact will this have on the audience — user experience and redefinition  of a creative idea. Digital communication is about the user. The user expects advertising to be a tool — to entertain, inform or provide utility. And with the explosion in mobile use, a brand’s marketing efforts will have to be contextually relevant — where I want it, when I want it, and how I want it.

Shaheen Sadeghi
President & CEO, Lab Holdings, LLC

The Great Cultural Shift

Culture is the new currency, retail is about the balance of 4C’s Community, Culture, Commerce and Consciousness. Our audience or customers are interested in Personalization, Customization, Localization and not Homogenization.

Breakout Sessions

Brett Savage
President, Son of Savage
Consumer Economics: It’s not what you know, but rather who you know and what you know about them
Nick Tran
VP of Integrated Marketing, Stance
Why Social Media & Digital Marketing Departments Should No Longer Exist

In this session, Nick Tran explores the current state of Social Media Marketing and uncovers the ugly truth behind how some brands operate in the space. The discussion will highlight the convergence of marketing channels and provide key learnings at how to reach and win over Millennial audiences.

Closing Ceremonies

Sports broadcaster and TV personality, Pat Parnell, will emcee this special night where we put the spotlight on the stars and heroes of our sport, and offer an intimate look into what makes these amazing athletes tick. Parnell will sit and talk story with Bruce Irons, one of the most naturally gifted chargers in the sport and winner of surfing’s most prestigious big wave event – the Eddie Aikau Big Wave Invitational. He’ll also be chatting with WSL Big Wave World Tour surfer and perpetual fun-seeker, Alex Gray.