Surf Summit 20
Think Tanks
Join fellow Surf Summit attendees for an intimate and engaged, facilitator lead conversation on topics challenging our industry to innovate! Think Tanks are 60 minutes and attendees have the opportunity to attend only one session during Surf Summit due to limited space. Sessions will be held Thursday, May 18 and Friday, May 19 at 12:45 pm. Sign up now for this experience, space is limited!
Thursday, May 18, 12:45 – 1:45 pm
Distribution Management // Why Proactive vs. Reactive Matters- FULL!
Discuss today’s omni channel approach, managing MAP pricing, and the proactive approach both brands and retailers must take in order to thrive.
Increasing The Reach // Surf Is Going Beyond The Beach- FULL!
Another key finding from the recent SIMA study was just how far reaching surf brands are outside of the “core” market. So how are brands helping to actually grow the overall market and reach outside of the center of the target without sacrificing authenticity and credibility?
Friday, May 19,  12:45 – 1:45 pm
Winning With Women’s // Integrating Women’s Business To Optimize A Strategy For Growth– FULL!
It’s no secret that the women’s market is booming again and SIMA’s recent consumer study shows just how important the female consumer is to our industry. Discuss ways for both brands and retailers to optimize the women’s business for increased performance.
Old Habits Are Hard To Break// Re-Thinking Our Go-To-Market Process FULL!
An open conversation on how brands and retailers can align using technology and best practices to enable our industry to better compete in the larger apparel market. This discussion will include how we get closer to market, reduce blind buying, improve turns and reduce inventory levels.

Think Tanks are now full. Interested in attending? Show up to the Pacifico meeting room at or before 12:30 pm to get on the waiting list.